Temper is the modern aesthetic cooler box for backyard party, picnic, and camping

May - August 2023

Imaging This Scenario

You and your friends go out for a picnic party. When you sit down on the cooler box you brought and start talking with your friends, one of your friends walks to you…

A: Hey Spark, I want to grab an ice drink. Could you get up for a second?

In this scenario, you are required to stand up because someone wants to take things out of the cooler box. It might be a bother for “YOU” to stand up and sit down many times.

In 2022, about 41.7 million Americans participated in outdoor activities. Within this group, about 97% of families plan and are willing to have a picnic party.

Under this trend, those are the responses from 76 interviewees with different age groups, gender, culture…

Check Out Some Facts

81% of the interviewee will bring a cooler box for their picnic or other types of outdoor party

“It’s bothering if someone wants to open the cooler and I need to take my drink away from the top”

75% of people who will use cooler boxes usually leave their drinks or sit on the cooler box

A cooler box with “better accessibility” can solve this bother and provide a better experience

No matter whether sitting or placing the drink on the cooler box, the experience will be bothered if we are using the top face of the cooler box

The cooler boxes in the current market are either professional gear with sporty looks or casual type with classic vintage form and color.

In other words, the cooler boxes today are quite similar.