small HABIT, big CHANGE
HABIT
May - August 2024
“Could you check how many plastic bags are in your house?”
Plastic Bags or Paper Bags are usually provided by the retail store at the cashier. This is the most common packaging method in today’s market
Clients purchase their bags before shopping. This packing method is getting popular today and contributing to a wide range of influences
“Could you check how many plastic bags are in your house ?”
Some people called it Granny Cart because of its target users. However, this is still popular today
This is the plastic bag from a 2 students apartment…
- Roughly 20+ plastic bags in total
- From 7 supermarkets
- Some come from food delivery
- These are from the cabinet storing plastic bags. The actual number should be at least times more
- If including the thrown bags, this number is unpredictable
How many plastic bags do you have right now?
This is a questionnaire with 57 effective responses…
- Almost half of the responders claim about 15+ plastic bags in their room
- After randomly asking responders to confirm the actual number, 2 of 5 found out the exact number is larger
- No one responded 0
Where are those bags coming from?
Nowadays, we have alternatives of plastic bags. Why still so many plastic?
Plastic Bag / Paper bag
Personal Cart / “Granny” Cart
Shopping Bag / Reusable bag
What I find out…
Sometime Grocery Experiences happen unpredictably
Sometimes people go to the grocery without a plan, for example, after school / after work
It’s difficult for people to always carry the grocery bag with them when they go to work / school
Then what if we skip “PACKING” and take the food home? So we can avoid using plastic bags whether go grocery with the plan or not
In order to find the design opportunities, let’s see how people shopping
How do you go to retail store
City
Citizen
Town
Citizen
Rural
Citizen
How do you pack your food home
PT
Walk
Drive
Describe how exhausted to take shopping goods home
PT
Walk
Drive
Because of using bags, people are “suffering” and feel tired from carrying goods from store to home
People who walk or take public transportation to the grocery store are the target group of people who have problems
People who walk or take public transportation usually live in the City or Town
What We Found
What if we could design something that helps pack without bags
which helps eliminate plastic bag usage
Introducing: Habit
which provide better experience without “exhausted”
Let Me Introduce “Habit”
Design Feature
1. Multi-functional Cart
2. Popular brand in Germany that makes home-use cart
3. Awesome folding structure and space-saving feature
Benchmark Study: Clax Cart
1. Multi-functional Cart
2. Popular brand in Germany that makes home-use cart
3. Awesome folding structure and space-saving feature
Disassembly Study
The majority is made with Plastic
Material & Environment
User Scanrio
Collect & Repair
Habit is owned by a specific company, not individual supermarkets
At night, the company replenished the Habits in the stores
After that, the company collected the Habits from the LockStation in public for repair and cleaning
In Context
Although some people have grocery bags or want to use plastic bags from previous times,
Sometimes people go to the grocery without a plan, for example, after school / after work
It’s difficult for people to always carry the grocery bag with them when they go to work/ school
